11. Nothing is as dumb as advertising

I learned about advertising from books. As far as I remember I after college the only place I wanted to be was advertising and the reason was not work but cool factor. I really believed that advertising was the place I wanted to be until I actually got the chance to join an advertising company and they were paying peanuts as I was new to advertising. It was the worst one month of my life and I had to drag myself to work each and every day.
What was the problem, you seem to be working?
Firstly, I feel that the work of advertising is limited to Jumbo Xerox copy shop. They are creating stuff and arts of illustrator and photoshop. Most of the kids that I have found in advertising don’t read books and they are there because of cool factor as well. Sometimes when I would talk to them while smoking cigarettes outside, I would then get to know how frustrated they were. No one likes to go to job. Everyone seemed to enjoyed there but they don’t seem to be feel that they belong there.
Second thing that I found there was that no one was working on ideas. They were randomly thinking and jotting it down on paper. The breaking point for me came when one of the copywriters told an idea to the CEO and I smiled at him knowing it was a terrible idea, but he turned towards him and told him that it was a brilliant idea. The CEO was somehow running the company that didn’t have much work coming and towards it. There was no work for me and whatever work I got there was equivalent to no work. They would often give me lines to convert them to hindi, it was because they assumed that I was from Lucknow and I must be good in Hindi which I was but that doesn’t mean I would go ahead translating all the English lines in the world. And worst, People in the ad world are really proud of the Hindi, that they don’t know. I have heard more proud apologies for not knowing hind in ad world than Indians heard from Britishers, which is true because Britishers didn’t apologize much.
And third, there was no kick in the job because it was a desk job and I was more interested in field work. Sitting whole day in office is worst kind of work, primarily because you cannot do your own work at that time. You feel guilty if you do your own work and they would feel that he never works if they catch you just one time not doing anything. It was a lose- lose situation.

So I left advertising and came back to film making and that is also not working very fine either right now. 

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